Experts on trust, responsibility and growth

Weiser Works was founded by Karen Fraser and Helen Weisinger to help companies achieve growth, while maintaining trust and reputation. We use our extensive network of senior contacts to build our clients' businesses. We help them understand what their market really thinks of their offering, refine their pitch, identify the companies they should be working with, and make the right introductions.

HELEN WEISINGER

Co-Founder

Helen is a growth expert, having spent the lion's share of her career in new business. An experienced and respected face on the advertising, media and marketing circuit, Helen helps companies stand out, ensuring they are well positioned and primed for growth.

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KAREN FRASER

Advisor

Karen is an expert on trust and reputation, and she won a worldwide competition for a place on the Harvard Business Review: Breakthrough Ideas List for her work. She created the 'Advertising Pays' series of work for the UK Ad Association, and the 'Picture' series on body image and representation. She was awarded the MBE for services to diversity and advertising in the late Queen’s 2017 New Year’s Honours list.

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TESTIMONIALS

"Inspired by Karen’s ground-breaking piece of work on trust, ITV commissioned a piece of work on advertising, likeability and effectiveness in 2019. Karen interviewed her worldwide network of leading thinkers in advertising, on creativity, empathy, likeability and effectiveness. Her summary was focussed, clear and action-oriented, and the findings revealed new opportunities for our business".

Kate Waters, Director of Client Strategy and Planning, ITV

“We hired Karen and Helen to bring a new perspective and thinking to our positioning of 23red and to help us develop new business for the agency. They got to work quickly, using research and their network of senior contacts to develop our strategy and targets. They worked well with our in-house team. They have complementary skills - a perfect blend of strategic thinking and commercial nous - that delivers results for their clients”.

Jane Asscher, co-founder, 23red

“Working with Helen and Karen has had a huge positive impact on how we approach clients and partnerships. The deeper insight into the industry has been something we knew we needed, but until we got it, we didn't realise how much. They cut through and give value quickly, which was important to us. Their approach is creative, engaging and thoughtful to the needs of our business. All of this and the fact they are just great people to be around means if you need cut through in the industry and a strategy to go with it, you shouldn't be looking anywhere else”.

Lee Wilcox, CEO and co-founder, On The Tools

Having Karen and Helen on our team brought a positive and objective perspective to our business challenge. They felt like an extension to our team and acted as both advocates and advisors. Their extensive network and industry experience were invaluable to me.

Jo Lyall, CEO, Freeda UK

"Karen has now completed three projects for the AA since she set up WeiserWorks. In each one, new ground was broken and new insights uncovered, on significant areas of interest for the AA and its membership. Karen’s unrivalled expertise in the wider issues of advertising – its economic and societal impacts, the drivers of trust and favourability, commercial effectiveness and so on, make her uniquely well-placed to advise businesses and organisations in our industry, both here in the UK and internationally".